Advertising & Monetization Policy

CheckThatCall is free to use and supported in part by display advertising through Google AdSense. We follow Google's publisher policies and only place ads on pages that provide substantive, original value to visitors.

• Homepage — after editorial sections (how it works, FAQ, and directory introduction).
• Phone number pages — only when the listing has at least 2 community reports, 2+ searches, is eligible for search indexing, and includes at least ~200 words of generated summary content, safety tips, and FAQ.
• At most one display ad unit per page — we do not stack multiple units on programmatic directory pages.

• Privacy Policy, Terms, Disclaimer, Legal Notice, and other legal pages.
• Contact, About, Community Guidelines, and Content Removal pages.
• Phone listings with zero or one community report (search-only stubs).
• Numbers not yet in our directory or marked noindex.
• Pages before you accept cookies (where consent is required).

Automated phone directory pages can create “thin content” if every lookup instantly becomes a monetized URL. We prevent this technically: our sitemap, indexing rules, and ad eligibility checks use separate thresholds. A page may be discoverable in search only after community activity, while ads require stricter report and content minimums. See About — How our data works for details.

We load the AdSense script only after you accept cookies via our banner. You may decline non-essential cookies and still use the lookup service. See our Privacy Policy for opt-out links and third-party data use.

Google and its advertising partners are responsible for the content of ads served through AdSense. If you believe an ad is misleading or violates policies, use Google's ad feedback tools or contact us at contact@checkthatcall.com.

We may update this policy as our service or advertising partners change. Material updates will be reflected on this page (https://www.checkthatcall.com/advertising).